branding

Consistency – Product Experience Across Devices

by Vishal Mehta May 2, 2012 Applications

Consistency can be difficult for a product company to maintain in its branding and user experience through growing platforms. PC to Mobile to Tablet. iOS to Blackberry to Android to Windows Mobile. It is however, mandatory I would opine to achieve the consistency. The following three high-level points will either drive home or drive away [...]

0 comments Read the full article →

Reasons for Branding Usability Revamp

by Vishal Mehta February 14, 2011 Brand Identity

Branding and Usability The visual identity created for a brand translates the brand strategy into clear, distinctive messages. Strategic identity stems from the core values of the company, expressing a consistent and unique vision. This ensures strong associations in the mind of the customer, inspiring trust and respect in the long term; beyond the life [...]

0 comments Read the full article →

Your Web – Your Reflection.

by Vishal Mehta September 8, 2010 Brand Identity

It’s your Reflection. Picture yourself at a public place. The way you dress, behave, speak, act is with the belief that hundreds of eyes are on you. More often than not, yes? And rightfully so. You’re applying your thinking well in conducting yourself as a brand – your personal identity. Let’s borrow this philosophy and [...]

1 comment Read the full article →