brand identity

We Were Sofa

by Vishal Mehta February 22, 2012 Brand Identity

One of the most inspiring sites/companies for me since 3 years has been the Sofa, who got acquired by Facebook in 2011. I wanted to re-read witty profiles of their team, so I visited the site again yesterday. The site essence has remained unaltered, but there’s super-wit in action – proving their understanding of superior [...]

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Case Study: Reaching Wider Audience with Enhanced Visibility

by Vishal Mehta March 9, 2011 Brand Identity

Background Founded in 2005 with 3 partners, Vector Consulting Group is now the leading player in the area of Theory of Constraints consulting in India and South East Asia. Vector employs TOC philosophy to bring about quantum jump in performance of organizations in its target industry clusters. They partner with clients till they realize the [...]

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Reasons for Branding Usability Revamp

by Vishal Mehta February 14, 2011 Brand Identity

Branding and Usability The visual identity created for a brand translates the brand strategy into clear, distinctive messages. Strategic identity stems from the core values of the company, expressing a consistent and unique vision. This ensures strong associations in the mind of the customer, inspiring trust and respect in the long term; beyond the life [...]

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Your Web – Your Reflection.

by Vishal Mehta September 8, 2010 Brand Identity

It’s your Reflection. Picture yourself at a public place. The way you dress, behave, speak, act is with the belief that hundreds of eyes are on you. More often than not, yes? And rightfully so. You’re applying your thinking well in conducting yourself as a brand – your personal identity. Let’s borrow this philosophy and [...]

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