Business

Go Long By Limiting Your Customers

by Vishal Mehta December 7, 2011 Applications

Customers want it simple With all the complexities around us, we are happy when presented with simpler choices. I admit I like it better to eat at a specialty restaurant where the food items on the menu are countable by my 3 year old. I like shopping at places where there’s only one brand I [...]

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Follow The Passionate Stars on Twitter

by Vishal Mehta December 6, 2011 Brand Identity

This one is for those who’re inspired by usability and user experience, and would like to stay in good company of people who breathe the subject as oxygen! Follow these stars on Twitter; but remember, there are no rules, only guidelines! And while you’re at it, you may choose to follow us too

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iBooks Page Indicator

by Vishal Mehta November 27, 2011 Applications

iBooks – the book reader app on iPad – displays a page indicator: “# of pages left in this chapter”. Very useful, especially when you’re reading something and about to doze off, the indicator could help you decide whether to continue now or later! This fits perfectly as a emotional design element of a user [...]

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Nokia Clicks In Hi-Res Sequence

by Vishal Mehta November 9, 2011 Applications

My brother recently purchased Nokia-C6. As in other phones, the camera quality is nice – which allows us to conveniently “forget” the digital camera at home, while going out places that are picture-friendly! In exploring further, he was pleasantly surprised by finding a “Sequence” mode option in Camera settings – this like most digital cameras [...]

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Emotional Impact Of Your Blog Post

by Vishal Mehta November 7, 2011 Business

Make your blog post user-friendly. How? What will capture more attention and engage your visitors? Is it the content or the layout or the language or the graphics? Once you identify and narrow down on your profiled visitors, you need to plan to a granular level – many aspects of your blog and blog posts [...]

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You Can’t Please Everyone!

by Vishal Mehta October 21, 2011 Applications

Thank God It’s Friday. You are a business owner. Your product/service has a global market. Your website is such that everyone can consume. TTFF (True, True, False, False)! Even products that are “atomic” in nature (have almost only one function) cannot have a universal acceptance. If your product is not a match-box, calculator, ATM, tissue [...]

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Steve Jobs – The Usability Man Speaks!

by Vishal Mehta October 10, 2011 People

You have inspired and delighted us all, and will always continue to do so. RIP Steve. “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” “Being the richest man in the cemetery doesn’t matter to me … Going to bed at night [...]

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What Role Does User Interface Play In Your App Decisions?

by Atul Dhakappa September 23, 2011 Applications

I have the privilege of making this 100th post for my dear friend, Vishal. Many thanks for offering this privilege to me. Having been in B2B marketing for close to 15 years now, I have faced numerous situations, where organizations go through painful evaluation processes to decide on the apps that are right for their business. In the last [...]

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‘Zero Click’ Usability on Chrome

by Vishal Mehta September 1, 2011 Applications

Google Chrome Update Mechanism What would you say to getting a better user experience without even a single click? Even better, how about a scenario when the user is complete unaware that he’s being served better without being bothered by information and decision-making questions that are repetitive and painful? Google Chrome is the noble angel [...]

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Proposed Usability Strategy

by Vishal Mehta August 19, 2011 Business

Assuming you believe that Usability is a significant contributor towards reaping the benefits from your IT investment, it is very important to strategize – understanding various aspects and your own priorities. We discussed the business value of Usability in another post and how it should be an important dial of measure; this post – we [...]

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