Online shoppers would agree that many times, it is difficult and time-consuming to look for an item by drilling down through categories and sub-categories. Users like and use search functionality very often on these sites. Most of the sites I’ve shopped on, on not finding what you’re looking for, would prompt: Did you mean: XYZ? Or they would ask you to consider looking at parallel options, by assuming the closest match based on your spelt search.

Today, I registered at KOOLSKOOL.IN for buying some stationery; I did a search on a brand, and when the portal didn’t find it, it not only gave me the usual directions, it also prompted me to do a 1-click email to their support team. The form was pre-filled with a human message: I am looking for ‘my search item’. This is really something. I immediately thought about the number of times I have contacted support at any portal when I could not find the item. I would simply try another portal or Google. What KOOLSKOOL enabled was something immediate, and that’s persuasive and smart.

Check out the screenshot…


Vishal Mehta

Vishal Mehta

Vishal Mehta is a UX professional, hands-on designer and coder. He is a consultant to product companies in San Francisco Bay Area. He loves to play chess and design solutions in spare time. He ran a UX company, IDYeah Creations for six years in India. His expressions can be found on popular platforms like UX Booth, Technorati and SAP Community Network.

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