Successful User Experience Using Principle of Time

by Danielle Arad on June 26, 2013

in Business, Design, User Experience

How to Design a Successful User Experience using the Principle of Time

timeTime is the all-encompassing vertical for which the vast majority of online users judge whether the user experience they have had on an application was positive or negative. For instance, watching an online video tutorial for 10 minutes and then spending the next 10 minutes actually doing what the video described, may in fact help you accomplish the task. However, those 20 minutes were actually lost, being robbed by this support strategy. Though this user experience is not a total failure, in no way can it be considered a success.

If you want to create a great user experience for your visitors, then you have to ensure that they will need a very little amount of time to get used with the things around. If you design a website for the masses but only the most experienced users manage to get the hang of it, then you’ve pretty obviously failed. For this purpose, you have to enhance your user experience in such way as to make it:

Unobtrusive

The user experience that you create has to not blatantly stand in the face of the user, but rather guide it softly from behind. If you only create a sketchy design and enchant it with different colors and useless add-ons, than you’ll only manage to irritate your users rather than have them engaged. What you need to achieve in this regard is a combination of design and functionality, one that it will enable the users to easily reach the goals they had in mind when accessed your web. If you manage to achieve that, you’ll already have completed a lot of the difficult process. Also keep in mind that any standalone page that you design has to give users a sense of confidence and a relaxed browsing experience.

Analytical

If you want to encourage the self-tasking experience of your users it would be a big mistake to skip on the analytics part. Many businesses have already understood the importance of analytic systems in customer experience, hence the reason why they manage to design according to their users’ preferences. However, analytics allow businesses to not only deliver a more personalized experience, but also to know which are the issues their customers face with most frequently, fact which allows them to adapt their strategy accordingly. Analytics allow any web-based company to understand the context in which their users perform, and their needs based on what’s delivered and what’s desired. And by implementing such system, a business actually manages to understand which points don’t work as expected and to align their goals with the customers’ expectations, which leads to the creation of an interpersonal user experience.

Even if your website has been excellently designed and particularized to your needs, it might not be exactly what the user is wishing for. In this regard, you have to continuously search for new ways of finding your audience’s needs and desires, and adopting a strategy that will match them. In vain your website has been professionally designed to the latest industry trends, if the navigation is complicated and bothersome no one will want to do business with you.

For this purpose, the content that you provide to be useful but easily found by visitors. If you have hundreds of articles and a user wants to find a specific article or some other information in your website, than he should be able to do that immediately without complications. This very simple can be implemented through a search information that takes its information from your site’s database. If you want to deliver a more personalized user experience, than you may also resort to the technological aids. For instance, an online guidance system such as WalkMe enables you to teach users the way around your website automatically, via simple embedded notes.

The loading speed of your site is also very important and it has to be as good as possible. Most visitors abandon a website that loads very difficult so you need to ensure that your visitors are given a pleasant experience right as they firstly access your website. You need to feature something that will catch their attention, all while keeping an eye on the navigation facility. Visitors need to be able to complete their objectives hassle-free, and in the shortest amount of time possible. This is what a quality user experience is comprised of.

Danielle Arad

Danielle Arad is Director of Marketing and User Experience Specialist of WalkMe.com, the world's first interactive website guidance system. She is also chief writer and editor of UX Motel, a blog for user experience experts. Follow her @uxmotel.

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