Kleenex Hints at Being Empty

by Vishal Mehta on June 21, 2013

in Design, Heuristics, Just One Other Thing, Usability

Usability Design of Kleenex

Kleenex certainly knows the frustration of a car commuter/traveler when s/he encounters the last tissue from the box, with no spare box around. A simple application of Usability principles of “Feedback” is done here with the help of its color attribute. When the box is approaching emptiness, the tissue color is different. In every box!

kleenexWell done!

Vishal Mehta

Vishal Mehta

Vishal Mehta is a usability professional who loves to play chess and has a strong eye for details. He's also the CEO of IDYeah Creations, a UX practice in Pune, India. Vishal is also a guest blogger on UXBooth, Technorati, BlogCritics, and SAP Community Network.

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{ 1 comment… read it below or add one }

Gy July 3, 2013 at 6:58 AM

They’re not the only tissue company to do that. I’ve seen it done in other brand’s products too. But, agree, that whoever first came up with the idea is on to something smart.

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