Get introduced to our new category: Stories.


I know this category is a late addition; I detest being late (people know me for punctuality) :)

This is not a category for contributing fictional stories without meaning. I want to drive home few points that we try to make in every blog, using some real stories.

So, be prepared to participate in our discussions – UX, Usability, Design OR general Progressions and Observations – in context of stories. Learning from across the world blogs, 2 years ago, I started making use of small cartoon strips or pictures in context of my blog subject. Inserted right at the beginning of the blog post, the picture/cartoon set an instant entertainment connect with the readers, also informing broadly what the subject was for the article.


Be it cartoons, pictures, graffiti, audio, video, words or speech, storytelling has been around since ancient times. In today’s times, every effective communicator wearing any hat, employs the storytelling technique invariably. Why do we still remember the particular school teacher who used lots of examples while teaching? Why do we react more to movies that are based on true stories? Why do we get more entertained by a particular friend’s narration of an incident? On what basis do we like certain authors, journalists, bloggers, anchors, writers and lyricists over others? Why particular songs? Why a certain list of movies?

Halt and analyze a bit. The ones that explain something to you, that stir your imagination, that create a deja-vu, that spark new ideas, that create a shared understanding, and that persuades you – are the ones that you would get married to. Those are the awesome stories you would fall in love with and remember for a long time.

(Couldn’t resist stealing the most of my last line from the book that I’m reading right now: Storytelling for User Experience: Crafting Stories for Better Design).

It’s all with purpose. Some people knowingly or naturally have embedded this art of storytelling. They are few of your most successful creatures – who are an inspiration to the rest of us. A significant part of their stories is stories indeed – the way they communicated with the world around them.

I have been hearing the adoption of Storytelling in my profession, but being a late-runner in few items, I’m diving in this sacred pool now after playing ignorant for long. My readers have been connected slightly better than before (this also comes with the fact that more people know that this blog exists). This is mainly due to the change in style of my narration. Hope to keep getting better; future weeks will tell.

But I agree and you must too (any profession you belong to), that stories have a way of involving your audience by using their imagination that is required for them to paint the complete picture. You can’t possibly fill in every detail in your stories to continue to work with brevity; hence your audience feels engaged as they imagine, fill in the details based on their persona and experiences and digest your material better – even spread it better. So they remember you better, which means you stand a better chance of being the chosen one.

Employ your stories with a definite purpose and crisp timing. I know I will.

Vishal Mehta

Vishal Mehta

Vishal Mehta is a UX professional, hands-on designer and coder. He is a consultant to product companies in San Francisco Bay Area. He loves to play chess and design solutions in spare time. He ran a UX company, IDYeah Creations for six years in India. His expressions can be found on popular platforms like UX Booth, Technorati and SAP Community Network.

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