Do you experience Blur?

Do this. Open a book and while reading it, bring it very close to your eyes. What happens? Words become blur and you can’t focus.


For the act of focusing the right amount for the right vision to operate, it is very important to maintain a particular distance from the subject. People are not even aware of the blurred vision unless someone points it out, or time just gives it away some time in future.

Why do couples in courtship are called being blindly in love? As they say, marriage and domesticity brings in a certain distance in the couple, where both individuals are able to focus and “see” flaws or imperfections.

Many programmers get obsessed with a particular language rather than the act of programming or the concept of software development. They get too close to realize the partiality in their judgment about other technologies. They sit and crib about their managers not knowing enough to compare technologies. Strangely, when they wear the hat, the very distance from the coding editors make their vision clearer and broader.

I am often asked whether I use or prefer a particular framework while executing UX or Usability engagements. I express that I know enough about them to not get pulled by one over other, without understanding the context. Based on the context, the recommendation will come forward, about choosing a particular framework.

I have seen sales/business people have blinding bias towards a product or offering, which becomes crippling. In their pitch they are unable to respond to human arguments about the possible limitations of the product/offering. In that, they lose the right connect with the prospect, and ultimately the business. I am a great example of this; I’m not ashamed to state this. There was a product offering which I carried expertise in; so close I held it that I could not derive proper engagement techniques and completely failed in executing the business.

Think of why an external consultant can do better at playing the third-eye. Fresh perspective, we say. Someone from outside will think outside the box, we argue. The reason is the same. The external auditor is not blinded by the subject in question. He views the problem from a distance. Panoramic view. Hence the efficacy!

The Tiny Advice:

Do not get married to a specific technology, product, offering in your journey. Keep and maintain a healthy distance.

Vishal Mehta

Vishal Mehta

Vishal Mehta is a UX professional, hands-on designer and coder. He is a consultant to product companies in San Francisco Bay Area. He loves to play chess and design solutions in spare time. He ran a UX company, IDYeah Creations for six years in India. His expressions can be found on popular platforms like UX Booth, Technorati and SAP Community Network.

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