Call to Action

Wikipedia defines Call to Action as a banner, button, or some kind of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. This is a great mechanism for inbound marketing and sales conversion.

call to action

How to get it right? If you study and observe closely the successful websites that have more inbound conversions, you’ll notice that almost all of them have placed their call-to-action buttons and graphics in the bottom-right section of the layout. The reason is scientific. Gutenburg Diagram explains well, the weightings of different screen regions, based on the Z-eye-scanning-movement. The “terminal area” in the diagram is something that the user will end upon after scanning and reading the heading and content. Hence, that area becomes the natural choice (as means of progression) for the user to click on something as the next logical step. Wizard type screens and pagination links are also most effective when placed on the bottom-right. (Prev, 1, 2, 3, …, Next)

The Tiny Advice:

Place “Call to Action” item(s) on the Right side of your Layout; preferably Bottom-Right.

More to read on the subject…

Vishal Mehta

Vishal Mehta

Vishal Mehta is a UX professional, hands-on designer and coder. He is a consultant to product companies in San Francisco Bay Area. He loves to play chess and design solutions in spare time. He ran a UX company, IDYeah Creations for six years in India. His expressions can be found on popular platforms like UX Booth, Technorati and SAP Community Network.

More Posts - Website

Follow Me: