Usability: Less is More?
We may admire the concept of less is more; but how often do we consciously entertain the same?
Consider websites. If your clarity translates into a Single page saying it all, why go for more? Is it because we are obsessed with consuming as much hosting space for what we paid for? Or is it because we want everyone to feel that we have worked really hard and that it should be felt by the number of pages we have?
If we look around, we’ll notice that minimalist concepts are finding good company. We all love uncluttered, simple things – at the subconscious level for sure. Just imagine, if all websites were a neatly presented “About us” page – that’s it! Your philosophy, your team, your summary of offerings, your competence, your contact info – all nicely packaged into ONE! Even usability gurus would embrace the usability aberration of having to SCROLL through one page – as against having to NAVIGATE through several pages.
What’s our aim really? Are we thrilled by looking at Google Analytics saying that on average our visitor spend more than 3 minutes on our site? Isn’t world-(w-w) a better place if our visitors spend as little time as possible on our site? We need to lead them into taking faster decisions – whether they’re at the right site or not. Entry and Exit – both need to be facilitated well. Our audience will engage with us better if we are bold to be transparent and unassuming.
While saying this, my own site will prove me as a hypocrite
I am getting better at being unassuming and transparent, and it will soon reflect on our site as well. Meanwhile, I’m presenting few good examples of singularity (One-Page Websites):
You get the gist, right? Gist only is right!
Feel free to add any examples you have come across, of minimalist websites, as part of your comments.