The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
(Paul Rand)Do not accustom yourself to use big words for little matters. A man who uses a great many words to express his meaning is like a bad marksman who instead of aiming a single stone at an object takes up a handful and throws at it in hopes he may hit.
(Samuel Johnson)Badly designed business software makes people dislike their jobs. Their productivity suffers, errors creep into their work, they try to cheat the software, and they don’t stay in the job very long.
(Alan Cooper)If I can’t picture it, I can’t understand it.
(Albert Einstein)A picture is worth a thousand words. An interface is worth a thousand pictures.
(Ben Shneiderman)If I asked people what they wanted, they would have said ‘Faster Horses’.
(Henry Ford)Simplicity is the ultimate sophistication.
(Leonardo da Vinci)The computer industry has been able to ship difficult-to-use products because you buy first, and then you try to use it. With the Web, usability comes first, then you click to buy or become a return visitor.
(Jakob Nielsen)To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.
(Jakob Nielsen)Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion.
The letter I have written today is longer than usual because I lacked the time to make it shorter.
(Bob Baxley)
(Blaise Pascal)
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