Branding and Usability
The visual identity created for a brand translates the brand strategy into clear, distinctive messages. Strategic identity stems from the core values of the company, expressing a consistent and unique vision. This ensures strong associations in the mind of the customer, inspiring trust and respect in the long term; beyond the life of any single product or service.
Rationale and Advantage
- Bring out Conceptual Message and USP
- Fulfill business inquiries with ease
- Reduce maintenance costs
- Increase customer satisfaction
- Grow competitive advantage
- Eliminate over design
- Increase accessibility to relevant information
- Increase sales and revenue
- Share right content in the right form
- Showcase Products, Solutions, Services, and Customers
It is far too important for your brand identity and brand strategy to be consistent and complementary. Make sure you use your public domain (logo, web site, social media, blogs, etc.) in high synchronization with your brand. Knowing your current and future audience (customers, employees, partners, investors) is very important while achieving consistency in branding revamp.
Good luck!
Vishal Mehta is a usability professional who loves to play chess and has a strong eye for details. He’s also the CEO of IDYeah Creations, a UX practice in Pune, India. Vishal is also a guest blogger on UXBooth, Technorati, BlogCritics, and SAP Community Network.
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- Your Web – Your Reflection.
- Usability Dimension: “Valuable”
- Strategy to Improve SAP Usability
- Business Value of Usability in IT
- Case Study: Reaching Wider Audience with Enhanced Visibility
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