2011

Etsy: Talking To Yourself Again?

by Vishal Mehta December 27, 2011 Just One Other Thing

Etsy is an online buying/selling portal, which also allows you to do conversations with other members of the site. If by mistake (or on purpose) you send a message to self, check out their nice message!

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User Experience: Persuasion Vs Manipulation

by Vishal Mehta December 24, 2011 Business

User Experience Ethics First published on Technorati. User behavior and hence user experience can be influenced by persuasion. PET design for User Experience principles are very sophisticated and works wonders in driving home – the desired user experience. But it can be tricky – in that, adopting these principles carelessly might lead to the concept [...]

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When Marketing Marries Usability

by Vishal Mehta December 23, 2011 Brand Identity

Marketing and Usability Both Marketing and Usability cater to the emotional intelligence of the target consumers. Leaving traditional marketing aside for this article, let me discuss the Internet Marketing and how Usability needs to play an inseparable role for successful connect. The cartoon marketer way is surely not the best way to connect with the [...]

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Bootstrap Website Program

by Vishal Mehta December 21, 2011 Brand Identity

Read our eligibility criteria and apply for a 99$ website.

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Snowy User Experience With Google

by Vishal Mehta December 21, 2011 Just One Other Thing

Go to Google and search for “let it snow” for a chilled-out experience. After few seconds when your browser and all the text is frozen, notice the “search” button changing its text to “Defrost”. And here’s the greatest part of the experience – you can actually “write” on the frozen screen and “share” the picture [...]

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Indigo Greets 6C

by Vishal Mehta December 13, 2011 Just One Other Thing

Just yesterday, a dear friend was narrating his recent in-flight experience with Indigo; it was really witty, at the same time being transparent such that most people would miss it! Not my friend – he has an eye for detail. I immediately decided his user experience as my next blog post. He boarded the plane [...]

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Prompt Help On ShutterStock

by Vishal Mehta December 9, 2011 Just One Other Thing

Shutterstock is one of the popular places from where I purchase images for online work. In a recent use, I did a search on the image theme, and after clicking through few “Next” search result screens – not finding the correct image, the platform prompted a non-intrusive pop-up message (see pic below), asking if I [...]

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Go Long By Limiting Your Customers

by Vishal Mehta December 7, 2011 Applications

Customers want it simple With all the complexities around us, we are happy when presented with simpler choices. I admit I like it better to eat at a specialty restaurant where the food items on the menu are countable by my 3 year old. I like shopping at places where there’s only one brand I [...]

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Follow The Passionate Stars on Twitter

by Vishal Mehta December 6, 2011 Brand Identity

This one is for those who’re inspired by usability and user experience, and would like to stay in good company of people who breathe the subject as oxygen! Follow these stars on Twitter; but remember, there are no rules, only guidelines! And while you’re at it, you may choose to follow us too

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iBooks Page Indicator

by Vishal Mehta November 27, 2011 Applications

iBooks – the book reader app on iPad – displays a page indicator: “# of pages left in this chapter”. Very useful, especially when you’re reading something and about to doze off, the indicator could help you decide whether to continue now or later! This fits perfectly as a emotional design element of a user [...]

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