September 2010

Case Study: White Labeling

by Vishal Mehta September 16, 2010 Usability

Background Early 2007 was when this Global Leader in Technical Support and BPO Operations Company envisioned a fully integrated Tech-Support Portal. The underlying value proposition to their clients was to have a channel to provide inexpensive support to the end-customers, by cutting down on the expensive mode of support – voice, email and chat. January [...]

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Business Value of Usability in IT

by Vishal Mehta September 13, 2010 Business

Recession or otherwise, there is an imperative need for the creation and deliverance of business value within companies. Businesses constantly look for ways of creating efficiencies, increasing productivity, streamlining processes, and reducing waste. They need to achieve more with less people. They need to identify and implement solutions bringing maximum value, while minimizing or eliminating [...]

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Your Web – Your Reflection.

by Vishal Mehta September 8, 2010 Brand Identity

It’s your Reflection. Picture yourself at a public place. The way you dress, behave, speak, act is with the belief that hundreds of eyes are on you. More often than not, yes? And rightfully so. You’re applying your thinking well in conducting yourself as a brand – your personal identity. Let’s borrow this philosophy and [...]

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